National League clubs use social media in different ways and with varied degrees of intensity. The two main social media channels used by sports clubs are Twitter and Facebook. Most rugby clubs have a presence on both.
In considering Twitter, there are two principal metrics – the number of followers and the number of tweets issued. The sixteen National Two (North) clubs are led by Preston Grasshoppers on the first measure and Fylde on the second.
Both ‘Hoppers and Fylde are well ahead of all other clubs in the division on both measures. Indeed, they rank in the top five clubs amongst all 48 National League clubs in National One and Two (North) and (South).
|N2N Twitter presence (@1/3/2019)|